Dubai Hotel Occupancy Rates Back on Track
Dubai’s hotel sector is set to experience a major boost in the last quarter of 2009 or the first quarter of 2010. The appeal of the Dubai hotel market has been reinvigorated by prices of rooms being lowered by up to 26% across the Emirate. This, in turn, is putting Dubai firmly back on the map as a desirable tourist destination.
Walter La Faro, Expedia’s Director of Market Management for the Middle East, has said that this drop in pricing has opened up Dubai to new tourism markets such as Italy and The USA, reducing Dubai’s dependence on the traditional markets of UK and Russia.
The new metro, the recent launch of Dubai Mall, (the world’s largest shopping mall), and the favourable weather will ensure that for the next two to three quarters tourism and hotel occupancy levels will increase significantly. This is one of the main reasons why hotel chains such as Sofitel, Kempinski, and Rotana are not pulling back on the plan for the development of new hotels in Dubai.
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