Pier 8 launches in Dubai Marina.

 

The Cityscape 2008 exhibition seems to have been a busy time for property developers in Dubai, and Abyaar is no exception. This week saw the launch of Abyaar's new Pier 8 project, which will be located in the prestigious Dubai Marina development. Prices in Pier 8 wil be averaging AED 2,750 per square foot.

 

Abyaar also used the Cityscape 2008 exhibition to launch its new corporate identity, which will take the form of a signature and which will appear across all of Abyaars marketing and promotional activity.

 

Anan Fakhreddin, Abyaar's head of Sales and Marketing at Abyaar said 'The surveys showed us that our previous slogan of 'Building Excellence' was seen as too commonplace and lacked depth.’

 
'Our previous image worked for us at the time but now it is time to move on and find something which suits our new projects.

'The real estate media scene in the UAE is very crowded. Setting yourself apart takes a lot of effort and is very expensive, especially when you have large groups that have a huge portfolio of projects.

We see ourselves as a boutique, luxury builder that delivers pieces of art, and when you think of art you think of a signature.'